What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. On page two, logo design specialist David Airey exclusively reveals 10 golden rules that you must follow, then we move on to examine each element of logo design in more detail: research and strategy, typography, shape and symbolism, colour theory and finally using your logo design. You can also use the quick links below to jump straight to the section you’re interested in.